Job descriptions are super important. The description helps a candidate know the job requirements and skills needed for the job. If done accurately, a job description helps to reveal insight on the company and its values. Although job descriptions are informative and vital, as recruiters we find many candidates don’t end up reading them. We find ourselves getting mad that a candidate hasn’t read our job description because we put blood, sweat, and lots of time into them. But we have fallen short. As recruiters, we haven’t made it convenient and easy for viewing. So here are a few tips to spruce up a job description.
Bullet Points:
Bullet points give the candidate quick access to the overall picture of the job. I hate to say it, but candidates don’t have time to read every detail of a well-written job description, which sucks, because it’s one of my, and many other recruiters, least favorite aspect of our job. We love connecting with people, but having us focus and write every detail of every job in the company is like pulling teeth. Therefore, in this instantaneous world we live in, it’s imperative to convey the details in easy-to-follow condensed statements or lists. Candidates are much more likely to check out concise bullets vs. lengthy paragraphs.
Smart-Ass/Puns:
Try spicing up the wording in the job description with words that relate to your company. This is where being a wordsmith or smart-ass is helpful. For example, instead of using the word ‘overview or scope’ in the job description, switch it out for the word ‘sweep’. I recruit for a distributing company in facility supplies and equipment . . . so yes, cleaning supplies and urinal screens. Under the culture piece, I describe our team as ‘good clean fun.’ The list can be endless, ‘we throw boring right down the drain’ or ‘we wash our hands with our competitors.’ You won’t be able to use them all, but it will certainly grab the candidate’s attention. If being a wordsmith just isn’t you, don’t be afraid to enlist reinforcements. Ask some coworkers to grab a beer or coffee after work, and you will be surprised at the great material they will provide. The candidates will remember that the job description was different and that it made them smile or laugh.
Be Bold—Use Color:
Bold the description keywords or phrases; this will direct the candidate’s eye to the main details you want to stand out. Changing the color of the wording or key feature, such as the ‘apply now’ button, can also do the same. In addition to catching the candidate’s eye, color is another way to integrate the corporate branding. For example, Starbucks uses Cadmium Green when highlighting essential company characteristics.
The point is, don’t be afraid to create an entertaining and eye-catching job description. All employer brands can be friendly and welcome no matter the industry. You want a candidate to know the personality of the company, to read what it takes to be successful in the role and to possess the skills needed for the job.